Fox Sports' @Mulvihill79 says it's too early to say for sure how much of an impact @BarstoolSports/@StoolPresidente had on yesterday's Daytona ratings uptick, but he's intrigued by big increases in some non-traditional, major markets like Boston and DC, which were both up 32%. pic.twitter.com/XGfOLDqaIq

— Adam Stern (@A_S12) February 18, 2019